Brand Identity Factor

Brand Identity Factor

The terms brand and brand identity have become ubiquitous to the point that their meaning has become blurred. A brand identity system is composed of many factors that are related yet distinctly different. As brand architects of grand design we add clarity to the process of branding identity development.

Brand Image : How the brand is now perceived in our customer

Brand Identity : How marketers want the brand to be perceived

Brand Position: The part of the brand identity and value proposition to be actively communicated to the customer

An organization's brand identity needs to be a complete understanding of what the brand stands for. It is much more than a slogan or an advertising tag line. Our tends is to develop an extended identity system that has the texture and depth needed to guide the brand-building effort. A company's brand identity is more than a collection of product attributes or accessories. It encompasses brand attitude/ personality, organizational associations, and symbols of branding.