E-marketing/Internet Marketing : Objectives

Every business needs to have objectives which should be SMART. Whether you are an online business or a combined clicks and mortar business, you need to have targets to aim for.

Objects of an online business (clicks business)

If your business is solely based online your objectives could be:

1. To inform users of your web presence and the benefit your website offers over its competitors.
2. To persuade users to use the services of the firm. This could be done by offering a discount for a limited time.
3. To make sure the business is listed in all the most popular search engines and directories.
4. Keep customers updated of any new products or changes to business services.
5. Make sure that customer have a pleasant website experience by continuously improving the navigation of the site.
6. To aim for sales of x amount and net profit of x amount in a given period.

Objectives of a clicks and mortar business

If a business has a clicks and mortar strategy their objective maybe:

• To reduce costs by moving some of their operations online.
• To integrate online and offline strategies to maintain and improve relationships with customers. This could be by offering reserve online and pick up in store strategies like some retailers do.
• The company’s strategy should support the overall marketing objectives of the firm this maybe to increase overall market share or profit.
• To promote both online and offline activities.