Marketing : Basics

Concepts of Marketing

Production Concept – Consumers prefer products that are widely available and inexpensive…

Product Concept - Consumers favor products that of fer the most quality, performance, or innovative features

Selling Concept - Consumers will buy products only if the company aggressively pro motes or sells these products

Marketing Concept - Focuses on needs/wants of target markets & delivering value better than competitors

Societal Marketing concept - Focuses on needs/ wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being