Brand Positioning : Integrated Strategic Marketing Services

As the economic environment continues to change, you need an agency that is nimble and responsive. Your business benefits from a team that understands all levels of communications so your integrated campaign is consistent and effective.

At Weise Communications, we understand that in business to business marketing your brand is a foundation for lead generation. In healthcare marketing your efforts focus on increasing patient volume with messaging that speaks to multiple audiences, and in franchise marketing you strive for brand consistency and innovative ways to reach consumers.

We believe it takes the right mix of marketing, advertising and public relations to maximize results that cater to your business’ unique needs. We have segmented our services below into four categories. Whether you seek ongoing public relations, you need to establish a social media program, you want a more effective web site, you need a traditional advertising campaign or you are focused on increasing online leads, Weise Communications can customize a solution based on your business goals.

Strategy and Brand Development
• Market Research: surveys, focus groups, competitive analysis, SWOT review
• Strategic Planning
• Brand Positioning

• List Strategy/Reporting/Analysis

• Naming/Identity Development
• Logo Design
• Illustration/Collateral Design

Online Communications
• Web Design and Analysis
• Message Development
• Search Engine Optimization
• Flash/Interactive/3-D Animation Design
• Banner Ad Design
• Portal Advertising
• Pay-per-click Campaigns
• Social Media: Facebook, Twitter, LinkedIn etc
• New Media: pod casts, blogs, webinars etc.

Media Relations & Positioning
• Feature Story Pitching & Placement
• Press Release Writing & Distribution
• Media Advisory Writing & Distribution
• Franchisee Support
• Press Kit Development
• Ghostwriting Columns, Stories & Editorials
• Coverage Tracking
• Speaking Points Writing & Media Training
• Event Planning & Comprehensive Management
• On-Site Media Operations
• Media Credentialing
• Crisis Communications
• Media Partnership Development & Management
• Publicity Tours
• Press Conferences
• Media Days

Traditional Services
• Campaign Development
• Print, Broadcast, Direct Mail, Electronic, Outdoor
• Corporate Communications/Annual Reports
• Presentations/Speech Writing
• Public Speaking/Training
• Professional Photography
• Trade Show Support
• Media Planning/Buying
• Pop-up and In-Store Displays