How To Make A good Positioning of Your Brand??

Brand positioning is an essential element to be the winner of branding strategy. Positioning simply tends to how your product or service is viewed in the minds of prospects and customers relative to another products or services available in your niche.

The term positioning has two items: a vertical and a horizontal zone. In terms of the vertical connotation, the term refers to the order in which your product relationship to the products of your competitors in the minds of your customers in your industry niche.

In terms of the horizontal connotation item , the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors of the product.

While you cannot directly control the ranking that your product or service enjoys in the minds of your customers, you can influence how your position of the product in the terms of qualities and attributes.yeah That is, by making good positioning your product relative to your competitors in the minds of your customers, you will get much more control over how your brand is perceived in the marketplace. You will then effectively have a guide or map for how to analyze your branding strategy.