Brand Planning

Brand Planning

Once a big picture for all brand building has been established we embark on a process of clarifying and elaborating the brand identity. Brand planning analysis is the transition from identity to communication that strives to establish to tools and methods to keep the strategy on the right track.

The tends of the brand planning process is giving the substance behind the brand identity:

* Doing with existing identity-supporting programs and creating new programs

* Identification the stories, people and events that perfectly represent the brand identity

* Making the identity more vivid by translating it into visual metaphors -- interesting and memorable

* Set priorities for brand differentiation and communication objectives of goal

By extending and elaborating the identity, an organization can provide the needed richness and texture that will bring and guide effective and consistent communication programs.