4 Forms of promotion

1) Advertising, disseminating news events (information) to the market (public / consumers). Besides the ad also serves to persuade or influence, creating the impression, satisfying the desire and as a means of communication.

2) Personal Selling, persuasive communications person to person, individually or more prospective buyers with the intention of causing the request.

3) publicity, ie some information about the products or companies in the broadcast to the community by creating meaningful news commercial or other form of representation that is positive. Thus a company with its products can be a general concern.

4) Sales promotion, demonstrations, performances, demonstrations and exhibition sales effort is not routine. Usually there is a kind of giveaways, discounts, sweepstakes, and others

Affiliate marketing is the practice of rewarding an affiliate (comprising a person, group of people, company or organization) by a business for the number of customers or visitors brought to it through the affiliate’s marketing efforts. In simple terms, it is the paying of commission for referring customers to a particular business. This is primarily an internet based activity.

Being a comparatively a new form of internet marketing, so far there has been a lack of standards to measure different affiliate marketing methods. Training and certification is practically non-existent and there has been little self regulation.

Which leads us to the point of why some affiliate marketing sites work so much better while many others don’t?

From the individual’s point of view the following areas could be a pointer on how successful that person is as an affiliate marketer:

• Join affiliate programs that interest you. That way you would have the interest to research, know and possibly even buy the product to experience it. Becoming an expert would be to the person’s benefit.
• Make a sincere effort to know your audience. By doing this you would be able to relate to the customers and position the product suitably. It goes without saying that being truthful and helpful adds to the site’s credibility.
• The use of your own website allows for customisation. Differentiation, especially if the person is good at designing the site, would pull in more customers and viewers. Having reciprocal links with other marketers in the niche can be a double-edged sword; if the marketer is new to this format, it can reap benefits, but for more mature sites, stand-alone might be the better option.
• Notwithstanding the above, joining forums and discussion boards helps. You can then devise customer centric solutions and have better participation.
• Having your own newsletter and / or an e-zine always allows your site to stand out especially if you have an outstanding presentation.
• Having your own email list reduces the risk of your page being recorded as a spamming site. It also allows the individual to target the most appropriate customers, increasing the strike-rate.
• Having an auto-responder program connected to the site would help save time for the individual to pursue more creative work.
• The individual writing timeless but relevant articles and posting these on a separate page o the website would stand out. Most customers who are interested in a particular product would be looking for the additional information.
• Provide good content to whatever you put on the website. Select material carefully and keep changing as and when required. In this fast changing world, with all the options, don’t get left behind!
• You may have to try different programs before you hit on the right ones (or basket). However do give each its rightful space, before moving on.
• Be patient – the rewards may not be immediate, but the sincere effort (and a bit of luck) will lead to Success

Mass Selling

There are two major forms of mass selling, the advertising and publicity.

1. Advertising
According to Kotler (2000; 578) "Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by a sponsor identified"

Meanwhile, according to Arnold in Nawary Saragih (2003; 34 / states that advertising is only able to reach consumers concerned with the vast amount sparingly.
Based on the above definition, that advertising is an effective way to reach buyers who are geographically dispersed with a relatively low cost for each appearance.

2. Publicity
According Swastha Basu (1997; 273) publicity is: "Some information about the person of goods or civic organization that distributed through the media and free of charge, or without any oversight from the sponsor."
Meanwhile, according to Fandi Tjiptono (2001; 228), "Publicity is the presentation and dissemination of ideas, goods and services in non-personal, where people or organizations that benefit from not paying it."

From the definition above can be drawn the conclusion that publicity is the use of news values contained in a product or products to form the corresponding image without the need for cost. "

Complete Definitions Of Marketing

Definition of Marketing
Marketing according to William J. Stanton, Michael J. Etzel and Bruce J. Walker (Djaslim Saladin, 2001:2) is a total system of business activities which are designed to distribute goods which can satisfy wants and reach the target as well as the objective of organization.

Another definition from American Marketing Association (Lamb et al, 2001:6), marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and meet organization goal.

Marketing according to Philip Kotler and Gary Amstrong (2001:7) is a social process and managerial that can enable individuals and groups reach their needs through the creation and exchange of products and value with other people.

Definition of Service
Definition of service according to Murti Sumarni (2002:17) is an activity or an advantage which can be given by a party to another party which is mostly intangible and can not affect ownership, and its production or is not related to any tangible product.”

A service is also an activity or series of activities of more or less intangible nature that normally, but not necessarily, take pace in interactions between the customer and service employees and/or physical resources or goods and/or system of the service provider, which are provided as solutions to customer problems (Gronroos, 1990).

According to Philip Kotler (1997) service is an action or an activity which can be offered by a party to another party, which is basically intangible and can not affect any ownership. Service may be related to tangible product or intangible product.

In addition, Philip Kotler and Amstrong (1996:383) explains definition of service as an activity or an advantage which is given by one party to another party which is basically intangible and can not effect any ownership.

Furthermore, Zeithamal et.al. (1996) give a limitation of service by stating that service is all economic activities whose output is not a physical product or a construction is generally consumed at the time it is produced, and provides added value in forms (such as convenience, amusement, comfort or health).

On the other hand, Steinhoff (1979:113) further states that the raw material of services is people. The main material of service is in fact people; nevertheless, there are many other supporting factors from the raw material of service such as advanced tools, clean, secured, comfortable physical environment, accurate, advanced, and up to date technology and service.

Lamb et. al. (2001:483) also mention that service has several unique characteristics, which differ it from the others, namely intangible, inseparability, heterogeneity, perishability.

Handi Irawan D (2002:53) also states that one important characteristic of service is it is produced and consumed at the same time. Therefore, customers’ satisfaction on service depends on interaction process or time when costumers and service provider meet.

Finally Get the Customer

Get the Customer

Get the customer come to your product launching
Give them special prize but not decrease the quality (Still kept the quality control)
and the second one always ask the customer about the product and make the customer give advice about the product

Steps To Create Brand Style

Steps To Create Brand Style

Protecting a brand’s identity can seem like a daunting task, especially when you need to communicate its importance to a client. That’s why it’s a great idea to include a Visual Standards Manual (aka brand style guide) with any logo you design for a client, so they have a reference point before making major decisions.

The guide will protect them from diluting the logo’s message thus weakening the brand’s overall identity in the marketplace. The manual itself can range from a just a couple simple pages to what appears to be a thick novel. Obviously, what you offer depends on your clients’ specific needs.

Step 1: Draw a layout. There are a few basic pages that most manuals include, but there are literally hundreds of rules you could chose to incorporate as well. Narrowing it down before you start will save you time and a headache later.

Step 2: Make a master. When you’re creating the manual, (I prefer to use In Design) be sure to make a master page with the header, guides, a footer with page numbers, etc. You’ll probably be making dozens of standards manuals for many clients and there’s no need to start from scratch each time. You also might want to make multiple layers so you can quickly hide an obsolete section in the future.

Step 3: Add a contents page and directives. Unless it’s common knowledge, each item should include a brief summary of how it applies to their specific logo.

1. Color Palette: Include Pantone colors for printing. You may want to add CMYK or RGBvalues as well.

2. Typography: Write out the entire alphabet and numbers 0-9 in each font chosen for their brand.

3. Logo colors: Display the logo in the Primary color and also the Secondary colors (if any). We also recommend displaying a reverse logo.

4. Unacceptable logo versions: There are a number of examples of how Not to display a logo; such as distorting, changing colors, rearranging elements, adding text, adding a white box, etc.

5. Clear Space: Add an example showing how much space around the logo should be untouched at all times. This is usually the size of one of the medium sized letters in the logo.

6. Minimum Logo Size: Because they’ll be including the logo on many different printed materials, it’s important to provide the client with guidelines of how small they can shrink the logo while keeping in legible and conveying the same strong brand message.

7. Identity Materials: Be specific about where the logo should appear in a number of their identity materials, like envelopes, business cards, faxes, stationary- you may even want to include an email signature.

8. Product Placement: This tells them where the logo should be placed on merchandizing items, such as t-shirts, hats, and bumper stickers. This section will defiantly depend on the client’s specific needs.

Other topics you may choose to include in the manual are text wrapping, an example of a Sponsorship logo, and an explanation of file formats.

Step 4: They’ll have questions. On the back cover or in the footer of the manual, make sure to include a contact at your firm with their information. This way, if there’s any confusion down the road, the client will contact you instead of possibly making a bad decision.

Step 5: Presentation is everything. There are several options for presenting the standards manual. The two I recommend are either uploading it as a PDF or printing it out and presenting it in a binder rather than a bound copy. Both ways allow you to insert additional pages as the brand grows and more detailed needs have to be addressed.

{e} has found that creating visual standards manuals for clients has been incredibly beneficial. Not only does the client receive a quick reference for their logo queries, but also the manual helps them to grasp the importance of branding and preserving their logo’s strong message.

Increasing Your Brand

Increasing Your Brand

How Increase Your Brand And Get The Word Out

Looking to increase your brand awareness? Would you like get a little word of mouth happening? Is so, then it’s time business for you to look at using viral marketing software. Without any hesitation is saying, there could be truckloads of real benefits to applying viral marketing software as a section of your small business up to Big B building plan. It appears in a ton of distinctive fashions and types, and if it happens to be you are an web marketer it can also be combined into almost each niche interconnected

Viral marketing software could be magnificent for receiving extra traffic to your websites or blogs. Of course, by equipping users along with links embedded in the software going back to your very own websites or blogs, we definitely will obtain further traffic. Additionally, since people make use of these types of links time to time from inside the software, it benefits you to remain in the spirit of your group additionally forging your brand and relationship along with each of them. If people happen to be heading back to your website every once in a while, it permits each of us to additionally assemble and look after a confident association with each of them.

Without any hesitation is viewing, there could be truckloads of real benefits to applying viral marketing software as a section of your small business building plan. It appears in a ton of distinctive fashions and types, and if it happens to be you are an web marketer it can also be combined into almost each niche interconnected in it. Supposing that you happen to be into alternate different types of niches online, we might additionally produce a large number of very exclusive different types of software’s connected to a need your valued customers can discover very worthwhile to.

With the essence of viral software, it will allow everyone to make their brand further acknowledged. Along with viral marketing software, and it’s re-branding characteristics, you will re brand all of these different types of software’s along with your very own business creativity, hence, lending a hand in your business to get inside the thoughts of your guests and the public applying your branded version of the software. This will be very prevailing and advantageous for your enterprise in due time.


The real power of viral marketing software is in letting users “give it away”. Allow everyone who utilizes your software to pass it on wherever they can. Offer them Resell Rights and also Giveaway Rights. By empowering each of them to hand away your branded copies of the software benefits each of them as well. It helps each of them hugely since they will offer smart tools to their very own group of people to also enjoy, and they will be giving value for them to. All of them could additionally give out the viral marketing software away to a few associates, website guests, or else realistically to everyone they desire.

Any way you want to look at it, by using free viral marketing software in your business building, you will be creating more traffic, value for prospects, and get your business into the minds of others effectively.

Everyone could furthermore create our list virally along with viral marketing software. Simply by depositing links integrated with your complimentary viral software to certain of your distinctive option web pages you can multiply your subscribers list. It’s always merely a further one of the fantastic advantages by applying this impressive avenue.