Definition of Branding and the advantage of Branding Strategy

Definition of Branding and the advantage of Branding Strategy

Sourcing from The American Marketing Association (AMA) has defines a brand as
a "name, term, symbol, style or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Because of that it sense to realize that branding is not about getting your target market to choose you over the competition market, but it is about getting your prospects to see you as the only one that provides a solution to their problem in market.

The Goal that a good brand will achieve include are:
Connects your target prospects emotionally tends to

* Motivates the buyer
* Concretes User Loyalty
* Delivers the message clearly
* Confirms your credibility
* Connects your target prospects emotionally

To succeed in branding you must understand and know the needs and wants of your customers and prospects needs. You do this by integrating your new brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, prospects and clients,. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot and always think that the customer is a real king.

A strong brand is invaluable as the battle market for customers intensifies day by day. It's important to spend a lot of time investing in researching, defining, and building your brand. After your entire brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

Brand Value

Pyramid of Brand Value:

Branding gives many benefits to customers and manufacturers itself. Customers like brands because they give identification and guaranteed, speed the purchasing process and decrease purchasing leak or risk. Customers get additional functional and human value from branding accessories for which they are willing to pay a lower price.

Profit Company from the revenue generated by give values, improving awareness, and fastest adoption rates. Benefit of company from cost savings gained from loyal customers, lower advertising, and lower product launch costs. Speakers convey information easier with brand pictures. Sales people have no problem selling their branded products to end-customers or winning of market distribution conditions.
Cycling of Brand Value

Highest brand value of a product is created by following a 6-ways processing based on the brand cycle of value:

1. Competitive and qualitative market research to select necessary brand attributes.
2. Selection the name and product positioning strategies way to lead the birth of a brand value.
3. Reward advertising and trial stimulating promotion lead to brand awareness and associations corporate.
4. Product and satisfaction customer evaluation as well as repeat business promotion and reminder advertising increases quality and value perception.
5. Brand attributes internalized lead to perceptions of quality, value, image, trust, and ultimately brand loyalty.
6. Brand positives evaluations are wear in the launch trough brand extension.

Brand Value Action strategy:

Steiner Marketing's Brand Value Action Strategy addresses all ways in the brand value cycle. The Brand Value Action strategy first assesses the situation and determines critical factors, developing a strategy and increasing plan and finally helps implementing it.

Brand Identity Factor

Brand Identity Factor

The terms brand and brand identity have become ubiquitous to the point that their meaning has become blurred. A brand identity system is composed of many factors that are related yet distinctly different. As brand architects of grand design we add clarity to the process of branding identity development.

Brand Image : How the brand is now perceived in our customer

Brand Identity : How marketers want the brand to be perceived

Brand Position: The part of the brand identity and value proposition to be actively communicated to the customer

An organization's brand identity needs to be a complete understanding of what the brand stands for. It is much more than a slogan or an advertising tag line. Our tends is to develop an extended identity system that has the texture and depth needed to guide the brand-building effort. A company's brand identity is more than a collection of product attributes or accessories. It encompasses brand attitude/ personality, organizational associations, and symbols of branding.

Brand Planning

Brand Planning

Once a big picture for all brand building has been established we embark on a process of clarifying and elaborating the brand identity. Brand planning analysis is the transition from identity to communication that strives to establish to tools and methods to keep the strategy on the right track.

The tends of the brand planning process is giving the substance behind the brand identity:

* Doing with existing identity-supporting programs and creating new programs

* Identification the stories, people and events that perfectly represent the brand identity

* Making the identity more vivid by translating it into visual metaphors -- interesting and memorable

* Set priorities for brand differentiation and communication objectives of goal

By extending and elaborating the identity, an organization can provide the needed richness and texture that will bring and guide effective and consistent communication programs.

Brand Communication

Brand Communication

Once your MARK OR BRAND is defined and the goals have been established for the expression of your brand, we define your audiences identify communications tasks, developing messages for each, and determining how those messages can best be delivered. The framework for developing your branding program will focus on:

* Building brand associations and creating differentiation
* Creating visibility
* Developing customer relationships

Your partner in the branding process, New Marque Group will work with you to identify people within your company as well as outside advisor's or suggestion who are critical to its success. We then guide your team through the process of developing your brand positioning and implementation program, helping to ensure that it will be implemented throughout the organization and sustained beyond the life of the business community.

We will work to bring your message using traditional and non-traditional tactics.

Brand Management

We have two dimensions to brand management that are critical for successful brand development. The first is internal communication and the second is measurement. Brand development is a long-term business building initiative need leadership and commitment.

In the organization, internal communication programs to employees and business partners are critical in creating the clarity and culture needed to deliver on the identity. Simply take, measurement drives behavior. The key is to make measurement systems to track brand performance thereby ensuring a significant return on investment. Brand equity elements include sales, profits, distribution, customer loyalty, awareness, perceived quality and associations made with the product or service.

Like other company assets, a company's brand must be nurtured and protected.

Brand Analysis

Brand Analysis

Branding starts with a goal assessment of your current position versus your competition - measurements of competitive share, market growth, and projections for the industry. These measures, in turning, are complemented by more subjective analysis descriptive gained through listening to key internal and external constituencies. We give the qualitative and quantitative research to answer primary questions in the brand audit, then analyze all data to come up with a snapshot of your brand versus its competitors.

* Competitor Analysis
* Customer Analysis
* Internal Analysis

Research the market, the cornerstone of a brand audit, is essential to true understanding of how the market defines your brand. We provide quantitative and qualitative research with in-house staff and through alliance partners.